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| Philips: From Products to Platforms |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W25545 |
| 出版日期：2021/10/09 | 內容長度：12 頁 |
In March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms. The CISO faced three managerial dilemmas: How could he transform the long-standing functional orientation at Philips into a multidisciplinary alignment? How could he ensure that Philips’s customer-facing .....more
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| Philips: From Products to Platforms - Teaching Note |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W25546 |
| 出版日期：2021/10/09 | 內容長度：8 頁 |
Teaching note for product W25545.
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| McCormick & Co.: Deploying Artificial Intelligence in New Product Development |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W25509 |
| 出版日期：2021/09/03 | 內容長度：11 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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| McCormick & Co.: Deploying Artificial Intelligence in New Product Development - Teaching Note |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| | 商品編號：W25510 |
| 出版日期：2021/09/03 | 內容長度：7 頁 |
Teaching note for product W25509.
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| DBS Bank Ltd.: How to Accelerate Digitalization - Teaching Note |
| 作者姓名：Ning Su, Ramasastry Chandrasekhar |
| | 商品編號：W25313 |
| 出版日期：2021/08/27 | 內容長度：8 頁 |
Teaching note for product W25312.
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| Medicom: Building A Resilient Supply Chain - Teaching Note |
| 作者姓名：P. Fraser Johnson; Ramasastry Chandrasekhar; |
| 商品類型： | 商品編號：8B21D011 |
| 出版日期：2021/08/23 | 內容長度：9 頁 |
Teaching Note for product 9B21D011.
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| Medicom: Building A Resilient Supply Chain |
| 作者姓名：P. Fraser Johnson; Ramasastry Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：9B21D011 |
| 出版日期：2021/08/23 | 內容長度：11 頁 |
Guillaume Laverdure, chief operating officer at Medicom Group (Medicom), was evaluating a potential investment in a new facility that would manufacture melt-blown polypropylene (melt-blown PP), a key raw material for surgical and respirator masks. It was February 2021, and the previous 12 months had been eventful for the company, one of the largest suppliers of medical masks in the world, as the COVID-19 pandemic had led to a staggering increase in .....more
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| Cheekbone Beauty - Building an Indigenous Growth Venture - Teaching Note |
| 作者姓名：Simon Parker, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W25814 |
| 出版日期：2021/08/21 | 內容長度：9 頁 |
Teaching note for product W25813.
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| HP Inc.: Poised to Lead in 3D Printing? - Teaching Note |
| 作者姓名：Andreas Schotter; Ramasastry Chandrasekhar; |
| 商品類型： | 商品編號：8B21M067 |
| 出版日期：2021/06/24 | 內容長度：7 頁 |
Teaching note for product 9B21M067.
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| HP Inc.: Poised to Lead in 3D Printing? |
| 作者姓名：Andreas Schotter; Ramasastry Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：9B21M067 |
| 出版日期：2021/06/24 | 內容長度：14 頁 |
In April 2020, the interim president of the 3D printing and digital manufacturing business of HP Inc. was weighing his options in resolving three managerial dilemmas: (1) How should HP promote technology awareness among industrial customers? (2) How should HP scale up its production of 3D printers? (3) How could HP promote shorter technology adoption cycles among industrial customers?
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